Our mission is to educate, promote and raise funds for Breast Cancer Awareness in California. Early detection saves lives. We can think of no better way to spread this message than through the California Pink Ribbon License Plate.
All funds generated from sales of the California Pink Ribbon License Plate will be deposited into the Breast Cancer Control Account, which funds the Every Woman Counts (EWC) program (click here). EWC is administered by the California Department of Health Care Services (DHCS) and provides free clinical breast exams and mammograms to California’s underserved women.
The mission of the EWC is to save lives by preventing and reducing the devastating effects of cancer for Californians through education, early detection, diagnosis, and integrated preventive services, with special emphasis on the underserved. The Every Woman Counts program partners with county departments of public health and county health consortia across California to provide women with local, easy access to screenings.
We know that early detection is critical in treating breast cancer and increasing survival rates. Money generated from the California Pink Ribbon License Plate will allow more women across California to get regular breast exams and mammograms, potentially saving the lives of countless women.